DISARONNO THE MS INNOVATION JOURNEY
Creating a multi-episode format to narrate, at the same time, the innovative and versatile soul of the well-known Italian spirit Disaronno through its unmistakable identity worldwide.
THE EXPERIENCE: #OVERWHELMING
For us 2017 marks the beginning o fan extraordinary and compelling collaboration with Disaronno. Together we bring to life The Mixing Star Innovation Journey, a branded video content aimed to give an original and inspirational showcase to the next generation of mixologists around the world through their passion, their determination, their creativity. A format that we have developed blending our love for storytelling with the power of photography, capturing, at the same time, three shades of the story: the life experiences of the main protagonists, the location where their cocktail culture is rising and the kaleidoscopic nature of Disaronno. Our main focus has been taking a human picture of different cities as Milan, London, Barcelona, Athens, New York, Tokyo, Taipei and Shangai, in both an iconic and emotional way. The result: a series of engaging and breathtaking episodes focused on the beauty of cultural diversity with the original touch of a spirit loved all over the world.